Brief usin ten minutes,live by 6 PM.

The form above is intentionally short — eight fields, ten minutes — because the moment you submit it the conversation moves into a thread with a real human who can ask follow-up questions. The minimum we genuinely need to start work is four things: a one-sentence description of the business, your domain (or a list of three candidate domains we’ll check availability on), an idea of the page list (home, about, services, contact — or whatever your version looks like), and any brand assets you already have. None of those need to be polished. If you only have a logo on a phone screenshot and a paragraph of what the business does, we can ship from that.

If you have more, it speeds things up. Reference sites you like (three is plenty, with one sentence on what you like about each), a colour palette or a brand book, photography you own or stock-photo direction you trust, copy in any state of draft, your tone-of-voice preferences (formal, conversational, technical, playful), and the conversion goal of the site (lead form fills, phone calls, online bookings, e-commerce orders). The last one matters most: a site optimised for “people call us” looks structurally different from a site optimised for “people fill the booking form,” and getting that decision right at brief time saves a redesign at month three.

If you have absolutely nothing yet — no logo, no copy, no domain, just a clear idea of what the business does and who it serves — that is also a fine starting point. We’ll generate a naming shortlist, a logo direction, a colour palette and a copy first draft as part of the build, and the price stays inside the same tier as long as the page count fits. The only kind of brief we cannot start work on is the one where the business proposition itself is undecided — we’ll happily talk it through with you, but we’d rather do that before money changes hands than after.

A typical Tuesday in the studio looks like this. 9:00 AM brief lands; designer reads it and any attached assets. 9:30 a 15-minute confirmation call clarifies the page list, the conversion goal, the tone direction, and any constraints (technical integrations, brand guidelines, deadline). 10:00 design opens in Figma; three opening directions drafted against the brief. 11:00 direction approved on a short Loom or call; designer locks the system (typography, colour, spacing, component variants). 11:30 developer opens the Next.js codebase, scaffolds the page routes, drops the chosen components in. 1:00 PM first staging build deployed to a vercel.app preview URL; copy is being written in parallel by the same designer or a copy lead.

2:00 client sees the first preview link; one round of revision requests goes back. 3:00 revisions land; SEO layer (titles, meta descriptions, schema, sitemap, robots, GA4, Search Console) wired and validated. 4:00 Core Web Vitals run on the staging URL; any LCP or CLS issues fixed (rare; the component library is tuned). 4:30 final smoke test of the top journeys (homepage CTA, contact form submission, mobile responsive at three viewports). 5:00 DNS prep; if the client’s domain is on a host we know (123-Reg, GoDaddy, Cloudflare, Squarespace, Wix) we have a runbook for the switch. 5:30 production deploy and DNS swap; cache purge across CDN. 5:45 Search Console URL inspection on the homepage and three deep pages to confirm Google sees the new content. 6:00 launch email goes out with the live URL, the admin login, the GA4 dashboard link, and a calendar link for the 30-day check-in.

That sequence holds for the Launch and Growth tiers. Pro and Agency tiers carry longer timelines for genuine reasons — more pages, more copy, photography production, custom integrations — but the same disciplined cadence runs underneath. You will know what is happening on your project every step of the way without having to chase.

The launch email is not the end of the relationship. Every tier includes 30 days of post-launch support, during which any sensible adjustment lands inside two working days at no extra charge — copy tweaks, image swaps, opening-hours updates, the small additions that surface when the site is actually in front of customers. Heavier work (a new page, a new integration, a meaningful structural change) gets quoted transparently at the same tier rates.

At day seven we send the first performance report: GA4 traffic, Search Console impressions, Core Web Vitals field data, any 404 errors caught in logs, any crawl errors flagged by Google. At day thirty we send the second, with a short note on what we’d adjust if it were our site. After that, the relationship transitions into whichever ongoing model you’ve picked — DIY through the CMS, pay-as-you-go change requests, or the bundled care plan. There is no upsell pressure to move to the care plan; many clients stay on DIY for years and we’re happy with that.

If you ever want to leave us — move to another agency, take the build in-house, retire the project — the handover is one email. The domain is in your name, the hosting is in your account, the source code is in a git repository you own, and the CMS credentials were yours from day one. There are no cancellation fees, no exit clauses, no proprietary-format conversions. The site is yours. It always was.

The brand-new business with nothing yet. You have an idea, a working business name and a rough sense of who you want to sell to. No domain, no logo, no copy. We can start: the brief call covers naming domain shortlists, the build includes a clean logotype and palette, the copy is drafted from a 30-minute discovery conversation. Most start-from-zero clients land on the Launch tier at £499 and ship within the standard same-day window once the brief call completes. Add a few days if you want to sit with naming options or run them past stakeholders.

The Wix or Squarespace owner ready to leave. You have an existing site that is costing £30-50 / month, ranking poorly, and that you cannot meaningfully edit. The migration runs to the same same-day SLA: a full crawl of the old URLs and metadata, a 1:1 redirect map written into the new host’s config, a fresh build with the existing copy intact for week one, and the DNS swap on the agreed launch day. Search rankings hold or improve in 90% of these migrations because the new build is faster on Core Web Vitals than the old.

The marketing team needing a campaign landing page in 48 hours. A paid-media campaign launches next week and the existing site is the wrong shape for the offer. The Landing Page service at £499 produces a dedicated, conversion-optimised page on a sub-domain or fresh domain, with full ad-platform tracking (Meta, Google, TikTok, LinkedIn), a lead form into your CRM, and an A/B-test framework so the campaign can iterate from week one. Brief by 1 PM, live by 5 PM same day.

The e-commerce owner outgrowing Shopify Basic. Volume has crossed 1,000 orders / month and the platform fees have stopped feeling small. The migration to a custom Stripe-based stack runs as a 3-4 week project rather than same-day — the catalogue, the customer accounts, the order history, the tax setup and the checkout flow all need careful handling. We scope the work, quote the cost honestly against your current Shopify spend, and only recommend the move if the maths supports it.

The agency or freelancer overflow. Your design business has a backlog of small client jobs that don’t fit your workflow — one-page brochures, brochure-tier rebuilds, urgent fixes. We white-label or build-under-your-brand at the same tier rates, with a 10% referral fee on white-labelled jobs and clean handover to your client. Most agency partners settle into a steady cadence of 2-4 jobs per quarter once the working relationship is established. Drop a note via the form mentioning “partner” in the message and we will send the partner pack.

The investor-ready start-up that needs a credible site by next week’s pitch. A founder closing a seed round wants a public-facing site that signals seriousness without consuming six weeks of execution time during a critical funding window. The Growth or Pro tier gets a defensible product or service marketing site live inside the same-day window, with a deck-friendly URL, schema-validated About and Team pages, a press kit endpoint, and analytics that the investor team can audit. Several of our 2025-2026 builds in this category went from brief to live URL inside 36 hours of an investor introduction call, with the founder back focused on the pitch the next day. The site does not need to be the finished product story; it needs to look like a real business when a partner clicks through during due diligence, and it needs to keep the founder out of HTML for the rest of the round. We have done enough of these to know which content shortcuts read as confidence and which ones read as hiding something.