An architectural practice website is a portfolio and a credentialing document and a long-form sales conversation, in that order. The clients who matter — those briefing a serious project — read the case studies before they pick up the phone. Get the case studies right and the practice attracts better briefs; get them wrong and the site sells nothing more than a contact email.
What is different about architect websites
Three things make architectural web design distinct from generic professional-services web design. First, the portfolio is the product. The gallery is not supporting evidence for the marketing copy; it is what the client is buying. Sites where the gallery is a tab under "Projects" treat the work as an afterthought. Second, the enquiry path is considered. Architectural commission decisions take weeks or months and involve internal client teams, planning consultants, structural engineers and quantity surveyors. The site supports that arc rather than pushing a single conversion event. Third, the credentialing matters more than in most service sectors — RIBA Chartered Practice, ARB registration, individual architect Part 3 qualifications, conservation accreditation if relevant, sustainability credentials. The schema layer needs to surface all of this for both search and AI-engine citation.
What we ship for an architectural practice
A portfolio-led website with the project gallery as the homepage hero, individual long-form case study pages for every meaningful project, a practice profile page with Person schema for each principal and architect, a services description page covering the typologies the practice undertakes, a journal or news section for talks, awards and recent commissions, the contact and visit flow built around a calendar-booking link for initial conversations, and the full ArchitectService + Person + CreativeWork schema graph. The build window is the standard same-day Growth-tier SLA.
The 12-section project case study template
Every project page follows the same architecture so prospective clients can scan and compare across the portfolio. Brief and client. Site and context. Programme and constraints. Design approach and key moves. Materials palette and detailing. Sustainability and environmental performance. Planning consent route and any heritage considerations. Construction phase and procurement. Completion and post-occupancy. Project numbers (gross internal area, budget where disclosable, timeline). Client and consultant quotes. Awards and publications. Each section is concise, named, and CreativeWork-schema-indexed so the project is citable as a standalone resource.
The credentialing layer
ARB registration number rendered in the footer with a link to the live ARB Register entry. RIBA Chartered Practice number and badge with the correct legal text. Individual architect credentials surfaced on the team page in a structured format (qualifications, year qualified, areas of specialism, professional memberships). Where the practice has heritage accreditation (AABC, RIBA Conservation Architect Register), sustainability certifications (Passivhaus Designer, LEED, BREEAM Assessor), or specific procurement experience (NEC, JCT panels), all are surfaced in schema and visible copy.
What we deliberately do not build
No 3D walkthrough plug-in — the technology is not yet at the fidelity that helps a commission decision, and the page-weight cost is severe. No client portal — practice management software (Monograph, BQE Core, ArchiOffice) handles client-facing project tracking better than anything embedded in a website. No "AI design tool" gimmick — it does not belong on the practice site of a serious architect. No animated splash page covering the homepage hero — the gallery is the hero.
Pricing for an architect website
Most independent practices with five to twenty projects land on Growth at £899 — a portfolio-led site with full case study pages for every project, team profiles, services description, journal section and the standard schema. Larger practices with extensive back-catalogues, multiple typology specialisms, or international project work move to Pro at £1,499 for the deeper content architecture (filterable portfolio by typology and location, multi-region team pages, a more developed press and awards section). Launch tier (£499) is rarely the right fit for an architectural practice — the portfolio depth typically pushes the brief beyond the single-scroll Launch architecture.