A carpenter and joiner website operates across a wider scope than most trades — from structural first-fix work alongside the builder, through finish second-fix work after the plasterer, into bespoke workshop joinery commissioned directly by the homeowner or designer at £2,000-£25,000 per project. The website’s job is to surface which of those modes the firm actually trades in, and to capture the bespoke-joinery search intent which template trades sites systematically miss.
What is different about carpenter / joiner websites
Three things make carpentry-and-joinery web design distinct from generic trades. First, the trade splits into three distinct operational modes (first-fix structural, second-fix finish, bespoke workshop joinery) with different audiences, different price points and different decision processes. Second, the bespoke-joinery audience is typically referred through architects, designers and home-renovation builders rather than arriving cold through Google — but customers searching directly for "bespoke staircase maker [city]" or "fitted wardrobe joiner [city]" are high-intent and convert at high rates if the site surfaces the work clearly. Third, the timber-and-finish material transparency matters more than in most trades — customers commissioning bespoke joinery genuinely care which species, which finish, which traditional or contemporary technique.
What we ship for a carpenter / joiner
A bespoke carpenter and joiner website with the project portfolio as the homepage hero, individual project landing pages for the 12-30 most representative bespoke commissions, the three-mode service split (first-fix / second-fix / bespoke), the CSCS / Guild of Master Craftsmen / IOC credentialing panel, the workshop-and-on-site capability statement, the material and finish transparency, the standard contact and service-area block, and the full HomeAndConstructionBusiness + LocalBusiness + Service schema graph.
The three-mode service split in detail
First-fix structural carpentry — roof trusses, floor joists, stud walls, structural timber work undertaken alongside the main builder. Typically charged on a day-rate basis (£200-£320 day rate depending on region and experience) or as sub-contractor rates on builder-led projects. Second-fix finish carpentry — internal doors, skirting board, architrave, picture rail, dado, decking, fencing, garden room fit-out. Typically charged on a project basis (£400-£3,500 depending on scope). Bespoke workshop joinery — staircases, fitted wardrobes, bookcases, kitchen islands, panelling, garden offices, sash window restoration. Charged on a bespoke quote basis (typically £800-£25,000+ per project) with workshop manufacture lead times of 4-12 weeks.
The bespoke-commission process
A dedicated landing explaining how bespoke joinery commissions work in practice. Initial consultation (typically 60-90 minutes on site or in workshop), on-site survey and measurement (taking accurate dimensions, identifying integration with existing fabric, photographing for reference), design proposal with materials specification and pricing (typically 2-3 weeks turnaround), deposit on confirmed order (typically 40-50% of project value), workshop manufacture (typical lead time 4-12 weeks depending on workshop schedule and project complexity), on-site installation (typically 1-5 days depending on project scope), snagging and final balance payment. The transparency demystifies the process for first-time bespoke customers and converts at higher rates than the generic "request a quote" pattern.
The material and finish transparency
Specific named timber species the workshop holds or sources reliably — European oak for the standard premium-domestic work, American walnut and English walnut for the higher-value commissions, ash for contemporary pale-timber work, beech and tulipwood for paint-grade work, accoya for exterior joinery, sapele and meranti for veneered or paint-grade door work, MDF for paint-grade fitted furniture. Available finishes — Osmo Polyx hardwax oil (standard high-quality interior finish), Rubio Monocoat (low-VOC alternative), Morrells hardwax (trade alternative), water-based lacquer (kitchen-and-bathroom suitable), paint-grade primer (for client-decorated paint finishes). The transparency does not commit the workshop to only these options — bespoke work is genuinely bespoke — but signals real practice on the standard joinery menu.
What we deliberately do not build
No bespoke CAD-to-quote tool — workshop CAD (SketchUp, Vectorworks, AutoCAD) handles design and the marketing site should not replicate it. No 3D bespoke-furniture configurator gimmick — customers buying bespoke joinery want a real workshop conversation, not a configurator. No live-chat — the considered-commission audience does not respond to it.
Pricing for a carpenter / joiner website
Most independent single-joiner or small-workshop operations land on Launch (£499) — the standard architecture with portfolio, service-mode split, credentialing, materials transparency and schema. Workshops with three-plus craftspeople or workshops splitting into separate bespoke-furniture and on-site-installation arms move to Growth (£899) for the multi-team architecture. Pro (£1,499) is for premium heritage-joinery or design-studio workshops working at the £25,000+ commission tier where the editorial layer (named-designer collaboration, conservation-grade restoration narrative, supplier ecosystem detail) justifies the deeper architecture.